The project has its departure from the new eyewear brand- Kreuzberg Kinder.
The brand has a unique design concept, which matches customers character and particular lifestyle.
"The brand name is the same as my neighborhood.
a neighborhood welcome all kind of people,
without boundaries, without difference. just like Kreuzberg eyewear", says Gili Shani, one of the brand's founding partners.
As about the design influence, Gili says: "Our unique K is made with the spirit of the Graffiti. Symbolize the underground people, the
one you don’t see, but they color your life".
Kreuzberg’s motto is: "YOU, BUT SEXY."
Mickey Slonim were chosen to design the brand’s home- their first store in Berlin. Our design approach in this project comes from the brand concept. The main guidelines of our design perception are:
- Creative | free of any design approach
- Unique | One Off
- Kinetic | work in progress